How to Crack a B-School Essay

An essay is your chance to showcase the traits admission team is looking for beyond your resume. However, the word limit on essay makes it necessary to showcase these traits in the most concise manner. So we’ll break the essay writing tips in two parts – Content and Presentation. 

B-school essay is not a job application. The ad-com is not looking for a rocket scientist. Instead, they are looking for 

  1. Certain traits you have which will ensure that you are a good fit for their MBA program, using which and the skills acquired during the MBA, you’d become a leader 
  2. Answers to certain questions like 
  3. Why do you want to an MBA? 
  4. Why is this the best time for you to do an MBA? 
  5. Why do you want to do an MBA from their particular B-school? 
  6. What value do you bring to the cohort and B-schools? 
  7. How are you unique/better than others in the application pool? 

These questions can be asked either in separate essays specifically or in a generic SOP. However, if an essay asks a specific question, please focus on that question only in that essay. While answering the above questions, you have to showcase certain traits which the admission team is looking for using incidents from your work and life. For this, you need to know the following- 

What are these traits? – These are mostly common across all B-schools. Some of them are listed below 


  • Academic excellence – so that you can cope up with the rigorous workload during your MBA. If this is already evident through your GMAT score and your undergrad college, you can avoid spending too many words on this. However, if not, then you might want to showcase that you have the IQ and can work hard enough to garner the maximum out of your MBA course 
  • Achievement orientation – You need to mention incidents where you have made significant impact, which could either be at work (preferably) or any other avenue in your life 
  • Leadership – Leadership refers to an ability to lead a group of people towards a vision/goal which you can foresee before others. Although leadership trait is very important, you might not have got the chance to display it at your work yet. In that case, you can think of incidents from other avenues of your life where you have displayed this trait 
  • Team management – A leader cannot do everything himself/herself, and need to rely on their team to get things done. 
  • Learning – This is perhaps the most important trait as nobody is perfect, but if someone is willing to learn and adapt from mistakes, one can scale any heights 
  • Incidents from your career and life where you have demonstrated these traits – Admit Expert will help you identify the most relevant incidents from your life and career 

Once you have identified the incidents that demonstrate these skills, see which incidents can fit in for answering which questions. For example, in “Why MBA” essay, you can say that while you have xyz skills, you still need to acquire abc skills which you can only acquire in a short span of time in an MBA. Or in “Why you” essay, you can chose to write about the traits/interests/ which set you apart from rest of the application pool in terms of diversity/uniqueness/ability. Please make the essays as personal as possible which will make it unique and make you stand out.  


Words in a B-school essay are like real estate – very expensive and limited. Hence, you have to make best use of the words you get to display the maximum relevant traits you can while answering the questions admission team is looking to get answered. 

  • Always write the incidents in form of stories in SAR format – Situation, Action, Result. Start the story of your incident with the situation or context, write what you did in that situation to solve the problem at hand, and conclude with the result or impact you created to solve that problem 
  • Never be verbose – Always be as concise and to the point as possible. The MBA admission committee is intelligent enough to understand what you want to convey in one instance 
  • Don’t be repetitive – If you have written an incident/story once, you don’t need to repeat it in another essay or in the same essay 
  • Weave the stories in your essay in such a manner that it conveys the overall message you want to convey in that essay

How we help you write amazing essays 

Our MBA admission consultants have been part of actual MBA admission team and interview panel at top global B-schools. Therefore, we know what the admission team of a B-school actually looks for in a candidate, and can guide the candidate accordingly.  

Our MBA admission consulting services are structured considering the above points. Broadly, our services cover the following 

  • Narrative building by a lead consultant, who is a top B-school alum and has got extensive admission consulting experience 
  • Identifying your leadership personality trait 
  • Identifying and Shortlisting incidents from your personal and professional life having a significant impact and leadership traits 
  • Aligning your post MBA career goals with these skills and leadership traits that you have displayed in the above incidents 
  • Customising the narrative by school mentors, who are alumni of the B-schools you are applying to 
  • Customising the narrative by industry mentor, who is a top B-school alum from your industry/function 
  • Essay editing – multiple iterations 
  • Essay review by school mentors 
  • Resume and LOR guidance 
  • Interview prep 

If you follow the above method, you can crack any B-school essay. For more information on our plans and pricing, please visit our plans and pricing page. For a free profile evaluation, please write to us at or fill the form. 

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